Maoam's consumer research influences nostalgia-focused confectionery series - Confectionery Production

Haribo-owned confectionery brand Maoam has placed a core theme of delivering nostalgic memories for its latest series, Stripes Jelly and Ice Cream, aiming to deliver a modern take on a classic party treat. 

Nostalgia Sells, Innovation Sustains — The Longer Game - Retail Reimagined

The History of Candy in Media and How They Influence Our Cravings - Snack History

Haribo Maoam Fruit Chews - Candy Blog

The History of Candy in Media and How They Influence Our Cravings - Snack History

Seven things you need to know about Sugar Confectionery, Products In Depth

Seven things you need to know about Sugar Confectionery, Products In Depth

Myriad candymakers have satiated Utah's sweet tooth - Deseret News

Haribo Maoam Fruit Chews - Candy Blog

Kellogg (K) Sells Keebler, Famous Amos to Ferraro (FERR IM) $1.3B - Bloomberg

Product innovations

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