The $500 Million Battle Over Disney's Princesses
How Hasbro grabbed the lucrative Disney Princess doll business from Mattel.
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The $500 million battle over the Disney Princesses, Marketing & Advertising News, ET BrandEquity
The 50 Best TV Shows and Movies on Disney+ Right Now - The New York Times
The $500 Million Battle Over Disney's Princesses
The $500 million battle over the Disney Princesses, Marketing & Advertising News, ET BrandEquity
How Hasbro stole a march on Mattel to win the $500 million Disney princess doll contract
The 50 Best TV Shows and Movies on Disney+ Right Now - The New York Times