Inside IKEA's Digital Transformation
How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic
The Amazing Digital Transformation Of IKEA: Virtual Reality, Apps
Reviewing IKEA Culture Design Canvas
Analysis of IKEA's Strategies in India
IKEA's Leap Forward with Data and AI - Digital Innovation and
Culture & Digital Transformation: building a culture of
11 successful digital transformation case studies in legacy retailers
The Amazing Digital Transformation Of IKEA: Virtual Reality, Apps
The week in digital transformation: IKEA's evolution, digital
IKEA's Digital Transformation Proves Cloud Is The Best For Agility
The secret to IKEA's Digital Transformation success (and what you
The Changing Face of Retail: Digital Transformation at IKEA- Part II
TIL a filmmaker shot a soap opera web series called IKEA Heights
Culture & Digital Transformation: Building A Culture of