Huel on the hook with Advertising Standards Authority, again

UK-based maker of nutritional bars, supplements, and meal-replacement shakes Huel is in hot water with the ASA. Again.
According to a filing initially reported by the BBC, Highland Europe portfolio company Huel has had an advertisement run on Facebook in August and September 2022 banned due to being misleading. The paid Facebook ad, seen on 29 August 2022 and 6 September 2022 centered around the cost of living crisis, with the ad copy stating “Huel helps keep money in your pockets. An entire month’s worth of Huel works out at less than £50. Huel isn’t just the healthy option with perfectly balanced protein,…

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