Hasbro to challenge Legos with 'Transformers

Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego.
Transformers fought for world domination in Revenge of the Fallen. Now they're taking aim at Lego.
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LEGO Teams Up With Hasbro In A Long Rumoured Collaboration

The LEGO Group and TRANSFORMERS: ENGAGE BRICK MODE - About Us

not-lego, FigureFan Zero

LEGO City: Stuntz The Shark Attack Stunt Challenge Set (60342

Hasbro on LinkedIn: LEGO® Transformers Optimus Prime

LEGO Transformers: Optimus Prime Transform and Roll-out!

Kids aged 6+ who love Sonic can help save the day with Sonic's Speed Sphere Challenge (76990). The playset features a speed sphere and launcher to propel Sonic across the course as he defeats the Moto Bug Badnik and sets Sonic's Flicky pal free. Kids will love the challenge as they use the speed sphere launcher to help Sonic collect the Rings, pass through the gateway and go up the ramp to reach the Chaos Emerald. Inspire storytelling.

Lego 76990 - Sonic The Hedgehog Sonic's Speed Sphere Challenge

Hasbro & Lego Collab for Transformers - Power Rangers Next? LEGO

I turned Luke's X-Wing into a giant Transformers-inspired robot! : r

LEGO - Transformers Optimus Prime #10302 Review & Lighting Journal

Kids can create their own LEGO Super Mario sky level with the Big Spike’s Cloudtop Challenge Expansion Set (71409). It features familiar challenges from the Super Mario video games and LEGO figures of 3 popular enemies – a Big Spike, a Boomerang Bro and a Piranha Plant.