How to Contour Well For Every Face Shape - Maybelline

Learn how to contour to your face shape with makeup tips by Maybelline & Makeup Artist Keita Moore. See contouring tips for round faces, oval faces, and more!
Contouring and highlighting: you're obsessed with both, but are they doing as much for you as possible? According to celebrity makeup artist extraordinaire Keita Moore, you need to consider your face shape when you contour. Depending on whether your face is more round, oval, or square, there's a right way to contour so you max out of the look. Contrary to contouring, highlighting is a universal art form no matter your face shape (but there's still a best way to do it). Read on for Keita's pro tips on the two techniques and upgrade your makeup application skills in no time flat.
"If your face is round and softer, you want to contour in a circular formation around the forehead. Suck in your cheeks to find your contour point and sculpt below your cheek bones which is going to lift your cheeks and give your face dimension."
"If your face is oval or longer, you may want to focus your contour on your forehead, more on the top and less on the temples. Contour your lower chin line to create a shadow and soften the point."
"If your face is more square and structured, you want to contour at the high temples and forehead and work your way inward. Go softer on the cheek contour. It's about softening: You want to prevent making your face appear too structured or hard!"
"Highlighting is a standard practice across any face shape. The art of highlighting is to bring areas forward. You want to highlight the area under the eyes and downward, your chin area, down the bridge of the nose, under the brow bone and in the center of the forehead starting between the brows."