Alpro: Why We're Redesigning Our Packaging & Updating Recipes

Danone's plant-based marketing director talks Alpro's packaging restage, product updates, and picking sustainability over "punny marketing".
Alpro's brand refresh features new packaging putting the ingredients front and centre, along with taste descriptors and a bespoke font. Danone's global plant-based marketing director speaks to Green Queen about emphasising sustainability over wacky m

Final Prospectus

Alpro aims to unlock plant based sales with rebrand, Product News

The ultimate guide to developing environmentally sustainable recipes

Plant based diets are not the best way to save the planet. Savour it for the blessing and GIFT., Laurentia (Laura) Campbell (ANutr) posted on the topic

Elmwood Updates Plant-Based Alpro Brand Dieline - Design, Branding & Packaging Inspiration

Improved recipe claims hide ingredient 'downgrading

The facts about our packs

Why Plant-Based Dairy Leader Alpro Redesigned, Green Queen Media posted on the topic

The facts about our packs

Alpro on Packaging of the World - Creative Package Design Gallery

Why Do People Dislike the Word 'Vegan' & What Should Brands Do?

The facts about our packs

Elmwood Updates Plant-Based Alpro Brand Dieline - Design, Branding & Packaging Inspiration

Alpro – Packaging Of The World

Alpro packaging and website - Fonts In Use